NESCAFÉ has ended its Next Level Promo after rewarding more than 41,000 consumers across Nigeria and supporting four winners with business grants, professional tools and training to grow their businesses.
Promo Draws 240,000 Entries Nationwide
Meanwhile, Nigeria’s leading coffee brand ran the promotion from April to June 2026 to reward loyal consumers and encourage entrepreneurship. Consumers bought a promotional sachet of NESCAFÉ Original 3-in-1, uncovered a unique code and entered for a chance to win airtime, cash prizes and business support.
Furthermore, the campaign attracted more than 240,000 entries across the country. It ended with four grand winners receiving prizes to help them expand their entrepreneurial ambitions.
The winners came from different parts of Nigeria. They include Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State.
Winners Receive Grants, Tools and Training
Consequently, NESCAFÉ gave each grand winner a business grant, professional tools suited to their trade and access to specialised masterclasses. The support covered software development, make-up artistry, photography and fashion design to help them improve their skills and grow their businesses.
Speaking on the campaign, Managing Director and CEO of Nestlé Nigeria Plc, Wassim Elhusseni, said the company remains committed to improving lives through quality products while creating value for consumers and communities.
Furthermore, he said the NESCAFÉ Next Level Promo rewarded consumers for their loyalty and trust while giving them opportunities that could make a lasting difference to their future.
Nestlé Reaffirms Youth Empowerment Drive
In response, Jean-Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria, said the brand understands that many consumers work hard to achieve personal and business goals. He added that the promotion rewarded loyalty while giving participants practical support to move their businesses to the next level.
For Jennifer Sunday from Kaduna State, buying a single sachet of NESCAFÉ changed her life. She said she received a business grant, a professional make-up kit and the chance to learn from industry experts through a masterclass. She added that the experience renewed her confidence to continue building her business.
Meanwhile, the four grand winners visited Nestlé Nigeria’s Agbara Factory during the grand finale. They saw the production process and quality standards behind every cup of NESCAFÉ and gained a deeper understanding of the brand.
Consequently, Nestlé said the promotion reflects NESCAFÉ’s wider commitment to supporting young Nigerians. The company noted that the campaign complements its My Own Business (MYOWBU) initiative, which equips aspiring entrepreneurs with skills, confidence and opportunities to build sustainable businesses.
