NESCAFÉ has ended its Next Level Promo after rewarding more than 41,000 consumers across Nigeria and supporting four winners with business grants, professional tools and training to grow their businesses.

Promo Draws 240,000 Entries Nationwide

Meanwhile, Nigeria’s leading coffee brand ran the promotion from April to June 2026 to reward loyal consumers and encourage entrepreneurship. Consumers bought a promotional sachet of NESCAFÉ Original 3-in-1, uncovered a unique code and entered for a chance to win airtime, cash prizes and business support.

Furthermore, the campaign attracted more than 240,000 entries across the country. It ended with four grand winners receiving prizes to help them expand their entrepreneurial ambitions.

The winners came from different parts of Nigeria. They include Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State.

Winners Receive Grants, Tools and Training

Consequently, NESCAFÉ gave each grand winner a business grant, professional tools suited to their trade and access to specialised masterclasses. The support covered software development, make-up artistry, photography and fashion design to help them improve their skills and grow their businesses.

Speaking on the campaign, Managing Director and CEO of Nestlé Nigeria Plc, Wassim Elhusseni, said the company remains committed to improving lives through quality products while creating value for consumers and communities.

Furthermore, he said the NESCAFÉ Next Level Promo rewarded consumers for their loyalty and trust while giving them opportunities that could make a lasting difference to their future.

Nestlé Reaffirms Youth Empowerment Drive

In response, Jean-Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria, said the brand understands that many consumers work hard to achieve personal and business goals. He added that the promotion rewarded loyalty while giving participants practical support to move their businesses to the next level.

For Jennifer Sunday from Kaduna State, buying a single sachet of NESCAFÉ changed her life. She said she received a business grant, a professional make-up kit and the chance to learn from industry experts through a masterclass. She added that the experience renewed her confidence to continue building her business.

Meanwhile, the four grand winners visited Nestlé Nigeria’s Agbara Factory during the grand finale. They saw the production process and quality standards behind every cup of NESCAFÉ and gained a deeper understanding of the brand.

Consequently, Nestlé said the promotion reflects NESCAFÉ’s wider commitment to supporting young Nigerians. The company noted that the campaign complements its My Own Business (MYOWBU) initiative, which equips aspiring entrepreneurs with skills, confidence and opportunities to build sustainable businesses.

External Links

• Nestlé Nigeria – NESCAFÉ
• Nestlé Nigeria Plc
• Nestlé Global – Creating Shared Value

Nestlé Professional, the Out of Home business arm of Nestlé Nigeria and a leading provider of food solutions, continued its initiative to boost the local economy among food vendors in Nigeria through the Business of Food workshop in Sokoto.

Now in its 8th edition, this empowerment program has transformed and equipped over 1,900 food businesses across seven states with essential skills and knowledge to enhance their businesses and increase their income. 

Canteens, grillers, Maishais, and bukas play an essential role in serving low-income communities in Nigeria, making this one of the fastest-growing sectors catering to the needs of Nigerian consumers. Despite their importance in providing daily nutrition to bustling urban areas, these food vendors often lack the necessary support to thrive.

The aim of the empowerment program is to help them improve their businesses through networking, upskilling, and training on crucial aspects of the food industry, including culinary techniques, menu planning, customer engagement, and, most importantly, good hygiene practices.

Mrs. Funmi Osineye, Business Manager for Nestlé Professional in Nigeria, stated: “We are thrilled to bring this Business of Food workshop to Sokoto because we recognize that the business of food extends beyond preparing delicious meals. It involves a focus on nutrition, pricing, presentation, taste, and hygiene.

”Our goal is to support food vendors of all sizes by providing them with the knowledge and tools derived from our global insights and local experience. We are confident this will foster lasting change and growth within the local food vendor community, as witnessed in previous locations.”

One of the highlights from the half-day training session was a masterclass by Chef Faridah on the preparation of Masa and Miyan Duka, a dish that embodies the essence of northern Nigerian culinary traditions, offering a taste of tradition, history, and community.

The event also featured an exciting cooking competition where the teams— ‘Chicken’ and ‘Star’—competed to create the best jollof spaghetti dish.

Mrs. Osineye assured participants that Nestlé Professional remains committed to supporting the growth and success of food vendors in Nigeria. “We aim to make more possible by uplifting the local food industry, promoting entrepreneurship, and creating a positive impact in communities.”