A global technology company, Tecno on Tuesday announced its partnership with Confederation of Africa Football (CAF) to sponsor the 2024 African Cup of Nations (AFCON) while emphasing importance of technology in football
The announcement was made at a media parley with journalist in Lagos.
The manager Tecno Nigeria, Thompson Ani said that the partnership is to emphasise Tecno involvement with CAF for AFCON as epitomising Tecno Stop At Nothing’ philosophy.
Ani said which aims to uplift African football, particularly in Nigeria, and foster a connection with the continent’s passions and aspirations leveraging technology
He said that the partnership also emphasises Tecno’s commitment to sports and technology advancement.
‘’The announcement of TECNO’s partnership with CAF for AFCON marks a significant commitment to sports, entertainment, and fostering national and continental connections.
‘”This partnership reflects a future where Technology enhances lives in simple, meaningful ways, particularly through the lens of sports and community engagement.
The general manager Mr Chidi Okonkwo said that the partnership would bring a lot of benefits to Nigeria consumers and football fans and if expected mileage achieved could spur sponsorship of local league
Okonkwo emphasised that technology has promoted football in a lot of ways such as gaming football and live streaming among others
Also speaking at the occasion former Super Eagles Striker, Victor Ikpeba said that Technology plays a pivotal role in modern football.
Ikpeba said that innovations from brands like TECNO are vital for the game’s evolution, especially in improving fan engagement.
He said that Tecno’s commitment to innovation could significantly influence the growth of football in Nigeria and across Africa.
In an earlier official announcement at Singapore, TECNO’s General manager, Mr Jack GUO highlighted the significance of this collaboration
“This partnership with CAF for AFCON is a historic step for TECNO, demonstrating our deep-rooted commitment to Africa.
‘’We are excited to be part of one of the continent’s most prestigious sporting events, showcasing African football’s appeal and bringing together a global audience.
This partnership is a stride towards creating memorable experiences for football enthusiasts and TECNO fans worldwide,’’ he said
CAF President Dr Patrice Motsepe, during the official announcement, equally expressed enthusiasm about the partnership:
“The collaboration between CAF and TECNO Mobile is a significant milestone, bringing together Asia and Africa—continents with the largest and youngest populations.
This partnership is part of ongoing discussions with several global companies eager to support CAF’s exciting competitions, including the popular AFCON.”
The announcement in Lagos witnessed the launch of Spark 20 to enhance live streaming of the AFCON .
