Why women discard stereotypes in e-hailing industry

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Women are beginning to change the general belief that men dominate the e-hailing industry in Nigeria, an official of the Amalgamated Union of App-Based Transporters of Nigeria (AUATON) has said.

The Women National Leader of AUATON, Ms Nkechi Abiola, made the assertion in an interview in Lagos.

According to her, contrary to the belief, women’s involvement in the industry is growing.

“Women play a significant role in the industry and their participation is growing steadily.

“There are some key aspects that women in the industry have been participating in.

“More women are joining the industry as drivers, entrepreneurs.

“This is because women want financial independence and the industry provides women the opportunity to earn a steady income, support themselves and their families,” Abiola said.

She said that e-hailing profession offered flexible work hours for women, allowing them to balance work and family.

“The role of women is getting obvious,” she said.

Abiola, however, said that harassment, violence and insecurity were affecting the progress of women in the industry.

She called for support from governments, corporate organisations and app-based companies to address the challenges and improve the welfare and safety of women in the industry.

“Another challenge women face is inadequate training for improved service outcomes.

“There is the need for training in every aspect of the industry, including safety measures, financial management and emotional intelligence,” Abiola said.

Ms Maureen Ogum, a member of the union, said that improved safety measures for women in the e-hailing industry was important.

Ogum said: “Then, we want to look at empowering women drivers.

“I also want to advocate various initiatives that encourage and support women to become independent and more resourceful.

“Initiatives such as training in digital skills, mentorship and networking opportunities with women in the industry are vital.

“If we are able to address all these areas of concern, we can create a safer, more inclusive and empowering environment for women in the e-hailing industry,” she said.

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